Al McCormack

Content Manager

What do you do at Gloo? My time is focused on working with our range of clients in developing social media and digital advertising strategies and implementation. I am also the in-house copywriter and editor for Gloo, helping to ensure our clients’ messages are disseminated as clearly as possible. 

What are your credentials/experience for working in your position? I studied a combined degree in arts and fine arts, majoring in photography, international relations, journalism, media, and communications, which furthered my passion for good communication. 

What do you like about working at Gloo? I love working as part of a creative, collaborative team. We combine our experiences to ensure we can provide a broad range of services to our pool of clients. 

What are the values that drive you? Honesty, creativity, and communication.

What’s your favourite quote? “It’s not the size of the dog in the fight, but the size of the fight in the dog.” - Mark Twain and “If you get up one more time than you fall down, you will make it through.” - Chinese proverb. 

What are your top 3 favourite podcasts/books? I’m a fiction enthusiast and, amongst a long list of others, love On the Jellicoe Road, The Girl with the Dragon Tattoo, and The Boy in the Striped Pajamas.

What are your hobbies and interests? I love live music, taking baths, playing with dogs and laughing with my mates over good food and wine. 

What are your favourite travel destinations? Take me anywhere tropically warm and by the water.

What personal projects are you working on? I have a passion project where I draw and make greeting cards, called a-mac+.


Meet the rest of the team

Al McCormack

Content Manager

What do you do at Gloo? My time is focused on working with our range of clients in developing social media and digital advertising strategies and implementation. I am also the in-house copywriter and editor for Gloo, helping to ensure our clients’ messages are disseminated as clearly as possible. 

What are your credentials/experience for working in your position? I studied a combined degree in arts and fine arts, majoring in photography, international relations, journalism, media, and communications, which furthered my passion for good communication. 

What do you like about working at Gloo? I love working as part of a creative, collaborative team. We combine our experiences to ensure we can provide a broad range of services to our pool of clients. 

What are the values that drive you? Honesty, creativity, and communication.

What’s your favourite quote? “It’s not the size of the dog in the fight, but the size of the fight in the dog.” - Mark Twain and “If you get up one more time than you fall down, you will make it through.” - Chinese proverb. 

What are your top 3 favourite podcasts/books? I’m a fiction enthusiast and, amongst a long list of others, love On the Jellicoe Road, The Girl with the Dragon Tattoo, and The Boy in the Striped Pajamas.

What are your hobbies and interests? I love live music, taking baths, playing with dogs and laughing with my mates over good food and wine. 

What are your favourite travel destinations? Take me anywhere tropically warm and by the water.

What personal projects are you working on? I have a passion project where I draw and make greeting cards, called a-mac+.


Meet the rest of the team
03 6231 3723ideas@glooadvertising.com.au
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