Hobart Eye Surgeons have been a long-standing client, working with Gloo on several branding and advertising projects to promote them as the leader of their market. They are an accredited ophthalmology practice made up of a team of experienced surgeons. We have supported them in maintaining their brand presence and increasing customer enquiries, especially for their Lasersight procedures.
Some of the key elements to business generation for Hobart Eye Surgeons have been from the videos we helped create, demonstrating the benefits of the Lasersight procedure. Another important project that Gloo worked on was after a new practice acquisition, where we helped Hobart Eye Surgeons merge the brands and develop a joint promotional strategy.
We’ve achieved the goals through various media types, including television, cinema advertising, bus backs, press, and digital advertising.