Gloo started working with Hopkins Dental to assist in rebranding their visual identity. Our brief was to develop a bold and contemporary brand identity that would highlight their positive reputation by an increased audience. In addition, they wanted to stay true to their family practice roots while appealing to a broader audience and providing an inviting experience for new patients.
We wanted to develop a fresh identity that was still recognisable as the same independent practice. Also, Hopkins Dental has busy street frontage, which we capitalised on when rolling out the updating branding, attracting more attention from drivers and pedestrians in the area. We also organised a brand awareness campaign involving bus backs, billboards, and social media.
Hopkins Dental have reported an increase in enquiries from new patients immediately following the rollout of the new brand.