Structure and strength - from the ground up. 

Mac Point are in a unique position, managing the development of one of the final pieces of largescale land in an Australian capital city. Gloo was initially engaged to elevate their visual identity and brand as the organisation works through numerous projects entering the development phase. 

We designed the 2021 MPDC Annual Report, which is a showcase of progress, governance and financial stability and demonstrates how the site is a focal point for Hobart and greater Tasmania. The annual report’s visual design has been developed around the concept of “structure and strength – from the ground up”. The colour palette references the current earthy brown tone and is accompanied by a dusty blue, taken from the aerial imagery to add another layer to the overall identity of the organisation. 

Gloo also worked with Mac Point on social media campaigns and other publications that encourage the public to engage with the organisation and to provide them with the most up to date information.