In recent years, the Tasmanian Symphony Orchestra has focused on expanding its target demographic. Traditionally, TSO attendance has comprised mostly of classic music enthusiasts over 50 years old. So, the goal has been to include a younger and more diverse demographic in their audiences.
The TSO asked Gloo to help promote their ‘Beethoven’ series of performances that focused on not just the music but also the maestro himself. Part of the program involved a cheeky and irreverent video series highlighting lesser-known facts and stories about the life of Beethoven in under 60 seconds.
We created marketing materials that highlighted the contemporary nature of this series that were performances of Beethoven’s symphonies but with the added audiovisual highlights focused on the virtuoso composer.
The TSO shared that,