The directors of Devine Property came to Gloo for help as they transitioned from operating under the banner of a national franchise to establishing a new, independent brand. We worked with Devine from the research and discovery process to the new branding rollout. As we were involved from initiation, we were able to undertake a complete discovery process. We analysed the market, how Devine would position itself, and discussed naming options that helped them reach their choice; Devine Property.
Gloo then developed the contemporary yet professional typographic brand mark. We kept in mind that this needed to be applicable for many uses, from small web imagery to large format print. We demonstrated the flexibility of the chosen logo, which allowed Devine to roll out their suite of materials in-house.